About This Campaign

Lock In is a trading intelligence platform that helps traders fix their behavior — not their strategy. They run a podcast series where they sit down with real traders and talk psychology, risk management, blowups, and what actually separates profitable traders from the rest.

Your job: find the most viral trading mistake moments from these podcasts and turn them into short-form clips. The angle is simple: show the mistake, then hit the viewer with a CTA that this could have been prevented with Lock In.

Budget: $500

CPM: $2.00 per 1,000 views

Cap: $100 max per video

Source Material

* Website for waitlist: http://lockin.trade/launch

• Podcasts: youtube.com/@lockinxyz

* Brand assets: https://drive.google.com/drive/folders/1CA2SsXs2LuHqodh6kQwsf4TZhdBONX8t?usp=sharing 

The product overview (In brand asset folder) can be stitched to the end of your clip + a CTA inviting so sign up to their waitlist (http://lockin.trade/launch). The reflink is required.

What To Clip

Focus on trading mistakes and preventable blowups. Look for:

• Revenge trades — traders admitting they chased a loss and made it worse

• Over-leveraging — "I went 50x because I was sure" moments

• FOMO entries — buying the top because they couldn’t watch it run without them

• Not walking away — traders who knew they should’ve stopped but didn’t

• Loss chasing — doubling down after a red day

• Tilt — emotional spirals that turned one bad trade into five

• Ignoring risk management — "I didn’t set a stop loss because I was too confident"

• Specific numbers that hit hard — "I lost $X in one session because I couldn’t stop"

Every Clip Must Include

• Clean Lock In logo overlay (brand assets provided)

• In-video CTA after the mistake moment: "Mistakes like this can be prevented → lockin.trade" or "Lock In would’ve stopped this → join the waitlist: http://lockin.trade/launch

• On Instagram bio: Include @lockin_trade

• Optional: stitch the 20-second product overview to the end as a visual CTA

• Bio text (last line): Stop trading on emotion → http://lockin.trade/launch

Clip Structure

1. Hook (0–2 sec) — drop straight into the most intense moment of the mistake

2. The story (2–40 sec) — let the trader explain what went wrong

3. CTA (last 3–5 sec) — text overlay: "This could’ve been prevented" + lockin.trade, or stitch the product overview video

Editing Style

• Subtitles required — podcast clips without subs don’t perform

• Clean cuts, no overproduction

• Hook within the first 2 seconds — start on the punch line, not the buildup

• Keep clips between 15–60 seconds (up to 80 seconds if you stitch the product overview)

• Vertical format (9:16) for TikTok, Reels, Shorts

Don’t

• Don’t start clips with intros or context — drop viewers straight into the moment

• Don’t use clickbait titles that misrepresent what’s being said

• Don’t make guaranteed profit claims or position Lock In as a signal service

• Don’t use copyrighted music — trending sounds or no music