About This Campaign

Onchain Capital is a long-form podcast hosted by Sean Lee (former CEO of the Algorand Foundation, Forbes contributor, and digital asset policy advisor). The show covers how finance is evolving through Web3 — think institutional adoption, blockchain infrastructure, regulation, and global capital flows.

Your job: find the most viral moments from these episodes and turn them into short-form clips that make people want to watch the full podcast.

Budget: $500

CPM: $2.00 per 1,000 views

Cap: $100 max per video

Source Material

YouTube: youtube.com/@OnchainCapital

Brand assets: https://drive.google.com/drive/folders/1kz00vwjUMNDAnbhNI94cpwOZ9DNeHvaA

What To Clip

Look for moments that make someone stop scrolling and think "I need to hear the rest of this." Specifically:

* Bold predictions - guests calling market moves, policy shifts, or industry direction

* Insider knowledge - "here's what's actually happening behind the scenes" moments

* Contrarian takes - anything that challenges what most of crypto Twitter believes

* Policy and regulation bombshells - new frameworks, government moves, institutional signals

* East vs West capital dynamics - how money flows between regions

* "The institutions are coming" but with actual substance - real names, real deals, real infrastructure

* Quotable one-liners from Sean Lee or guests that stand alone as a clip

Every Clip Must Include

* Clean Onchain Capital logo (brand assets provided)

* In-video CTA (last 3–5 seconds): "Watch the full episode →" with YouTube/socials handle

* Bio text (last line): Full episodes on @OnchainCapital + link to YouTube, Spotify and socials:
Youtube: http://youtube.com/@OnchainCapital

Spotify:https://open.spotify.com/show/6MuL4JJWJxwMyz0cDh3cSy?si=LjcqHdq0StSGULsI_0663A

Instagram: https://www.instagram.com/onchaincapital_?igsh=bG8zYnExYWpycXV1

Tiktok: https://www.tiktok.com/@onchaincapital_?_r=1&_t=ZG-96Y9BatjJw0
Twitter: https://x.com/OnchainCap_

The goal is to drive viewers back to the full podcast. Every clip should feel like it ends right when it gets good.

Clip Structure

1. Hook (0–2 sec) — start on the most surprising or bold statement, not the buildup

2. The moment (2–50 sec) — let the insight develop just enough to create a curiosity gap

3. CTA (last 3–5 sec) — "Full episode on Onchain Capital" + logo + social handles

Editing Style

* Subtitles required: podcast clips without subs don't perform

* Clean cuts, no overproduction

* Hook within the first 2 seconds — start on the punch line, not the intro

* Keep clips between 15–60 seconds

* Vertical format (9:16) for TikTok, Reels, Shorts

* End the clip mid-thought or right before the payoff to drive clicks to the full episode

Don't

* Don't start clips with intros or "welcome to the show or weird edits" — drop straight into the moment

* Don't include the full answer — leave a curiosity gap that sends people to the podcast

* Don't use clickbait titles that misrepresent what's being said

* Don't use copyrighted music — trending sounds or no music